Inauguration Day: for the eyes

A photo-booth shot of John F. Kennedy and his wife, Jacqueline, possibly taken during their honeymoon, in 1953. From the John F. Kennedy Library.

I am a visual person. So much so that I think it trumps every other sense a lot of the time, making me vulnerable to the beauties of cinematography, paintings, a sunrise, an ornamental chicken, and photographs.

The advertising industry knows many of us are in this same boat. Gorgeous images of beautiful people sell products. The Marlboro Man - simultaneously macho on his horse and romantic in the great wild West - sold lots of cigarettes, including to himself: Wayne McLaren, leading to his death from lung cancer at age 51.

In politics, being handsome and charming sure doesn't hurt. In the famous debate between Nixon and Kennedy, Nixon's chances to win might have slid into thin air, like the sweat off his ski-jump nose - partly because of that visual.
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We'll never know how much of the Kennedys' Camelot was based in visual appeal, but it has to be a lot. How do you not stare at Jackie and Jack's faces in the photobooth image, above, and then want them to be your mom and dad, or leaders (king and queen)? Anyone with such genuine gorgeous smiles has to want what's best for me, right?

VF Feb. 2007 cover, one of 20 different covers for the Africa issue, guest edited by Bono, photograph by Annie Leibovitz

When I found Vanity Fair's slideshow of their Presidential portraits over the years (all the photos here are from that gallery), I felt the power of the visual image. Even this cover of Rice and Bush, above, conjured sympathy and even some affection for a man I have found little of either for these long eight years. It's a brilliant stroke, actually, that we will always have Liebovitz' portrait of Bush for the Africa issue, since his contribution to raising funds and awareness for the AIDS epidemic in Africa is a true legacy. How many lives have been, and will be saved and improved because of him? That is a strange question, and my insides do somersaults around it and the conflicting answers. But I can't deny this, and if I were one of the saved ones, I might gently hand him my shoes, gratefully.

photograph appears here, by Jonas Fredwall Karlsson

Our new President takes office Tuesday. People have compared his wife Michelle to Jackie visually, and not all favorably (yeah, Ann Coulter). The new First Lady's style is of utmost importance to some: she wears sleeveless dresses like Jackie, what does it mean? (There wasn't a portrait of Michelle in the Vanity Fair gallery, so I didn't include an image of her here.)

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As for Himself, there is so much going on in images of him, that I have to keep checking my emotions with hard facts to keep myself from hoping too much. He's handsome, tall and lean (my instinct is to follow him), African American (a hallelujah FIRST!), has a genuine-looking smile (I want to have a cup of coffee with him and tell him about myself), dresses well without flash (I don't want to see a man dress with too much attention to his clothes), walks with a confident - almost cocky - gait (he reminds me of guys I didn't like who thought too highly of themselves), puts his hand on people's shoulder - including President Bush's (making me think that he feels a little sorry for him too), wears baseball caps and cargo shorts (he's like me), has impressive abs (not like me), scowls at the press when he isn't left alone at times of grief (cool, he's real and doesn't always have to be Mr. Nice), looks people in the eye (nothing to hide), wore shoes during the campaign that had holes after already being re-soled (a sense of thrift and recycling), and puts his hand on his wife's knee, snuggling with her during TV interviews (he respects his wife and genuinely loves her, but maybe too much PDA - public display of affection? Nah.).

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Decisions, policies, crises, mistakes and thousands of mundane details that lie ahead for this President will be communicated to us in more ways than during any other Presidential term, from the puppy the Obamas bring to the White House, to protracting the war in Afghanistan. Visual images will help me relish them or cringe, but I'm going to try to balance them with the facts the best I can - that is after curling up on the couch watching Tuesday's Inauguration, relishing the visuals of a million people crowding Washington's mall and Mr. Obama being sworn in on the Bible with his wife standing behind. And will she be wearing a hat?

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Jan. 20 12:34: You can read the text of President Obama's inaugural speech here.